Cost: $2 425
Revenue: $4 795
Profit: $2 370
ROI: 98%
GEO: United States
English-language case overview based on the original campaign report. All reported amounts and results are retained; view the Russian page for the complete source article, charts and tables.
Offer and market
Zippi Sweeper is a compact cordless sweeper for dry debris, crumbs and hair. The United States was chosen for the 30-day test, and the ads deliberately avoided claiming the product could replace a full-size vacuum.
Three creative angles
Twelve variations tested three angles: kitchen crumbs, pet hair and easy everyday cleaning. The first two were more effective because they opened with familiar household problems. The lighter-weight message was weaker economically.
Pre-landing pages
The team compared a short pre-landing page with a more detailed one. The short version produced more store visits, but some customers misunderstood the capabilities. The detailed version generated more qualified orders.
Early testing and scale
Two campaigns and eight ad sets were prepared, with $15–20 per active set per day. Decisions were based on 1,500–2,000 impressions and confirmed purchases. After an approach delivered at least ten confirmations, approval above 80% and confirmed CPA no higher than $18, budgets could increase by 20–25% a day.
Validation
The crumbs angle yielded 66 approvals from 76 orders (86.8%); pet hair yielded 54 from 62 (87.1%); lightness yielded 17 from 24 (70.8%). Scaling was based on confirmed profitability, not raw initial orders.
Final results
137 confirmed purchases at a $35 payout generated $4,795. Advertising cost was $2,290 and creative/services cost $135. Total cost was $2,425, net profit $2,370 and ROI 97.73%, rounded to 98%.
Lessons
Avoid vague “perfectly clean home” claims, excessively long videos, premature scaling and promises that exaggerate a product’s capabilities. Test scenarios, monitor confirmation quality and count all costs.
Campaign visuals and screenshots
