Cost: 125 612 ₽
Revenue: 251 540 ₽
Profit: 125 928 ₽
ROI: 100,3%
Affiliate network (affiliate network providing the offer and payouts): M1
GEO: Kazakhstan
English-language case overview based on the original campaign report. All reported amounts and results are retained; view the Russian page for the complete source article, charts and tables.
Initial testing
Before this watch offer, several other products had been tested, with mixed results due to account restrictions, expensive leads or poor approvals. The watch campaign began producing leads and approvals shortly after launch.
Targeting
The initial audience was men aged 18–65 in Kazakhstan. Testing used automatic bidding, a seven-day click attribution window and approximately $30 per ad set.
Scaling logic
Automatic rules checked results hourly and increased budgets by 10% when the ad set had accumulated enough data and lead costs were below RUB 200. Increases stopped once the threshold was reached.
Current status
The campaign was later paused because performance weakened on additional accounts. Reported profit for the case: RUB 125,928.
Campaign visuals and screenshots
