Cost: 35 421 RUB
Revenue: 90 000 RUB
Profit: 54 579 RUB
ROI: 154,1%
Affiliate network: OFFERRUM
English-language case overview based on the original campaign report. All reported amounts and results are retained; view the Russian page for the complete source article, charts and tables.
Selecting a product
The campaign focused on a mainstream consumer product from OFFERRUM: an electric knife sharpener. The logic was simple: the product is useful to a broad audience, and its value can be demonstrated without complex targeting.
Creative and audience testing
The first launch used a broad audience and the same video in three ads within one ad set. This was not a fully differentiated A/B test. After adjustments, the minimum age was increased to 21+, and lead and approval quality improved.
Scaling
The most promising age segments and placements were checked through performance breakdowns. Budgets, ad sets and accounts were then scaled while monitoring cost per lead and approval rates.
Outcome
The campaign generated RUB 90,000 in revenue with RUB 35,421 in costs. Net profit was RUB 54,579 and ROI reached 154.1%.
Campaign visuals and screenshots
